I was first introduced to babywearing during a trip to a small village in Vietnam called Sapa. As a textile designer and lover, I was instantly captivated by the traditional dress of the local women; colorful, vibrant and intricate. Over our short stay, I loved learning about these women and their culture, which included an incredible work ethic; hands stained from indigo dying, piles of quilts to be stitched, and fields of rice to be tended. All this while keeping their little ones close, wrapped up on their hip or back; I was in awe.
When I returned home from the trip, my best friend had just welcomed her first little one and had fallen in love with woven wraps. I was so excited to see her using this same beautiful method of babywearing that I had first seen in such a distant part of the world. As I learned more about woven wraps, and watched her and her little one bond through their daily wrap adventures, I knew it was a product I would love to work with and eventually create. As a textile designer I found woven wraps to be a beautifully pure product in their aesthetic qualities and even more so in their function. I dove into researching weaving techniques and qualities, carrier styles and methods. I felt that I had a unique design perspective to offer the market and so Kindred was born.
Kindred is a word that encompasses so much; what is the meaning behind the name for you?
The name came about as I thought of the brand’s mission, which is to provide customers with a quality product that serves to promote bonding with their little ones as they go about the responsibilities of their day. The definition of Kindred is: similar in kind; family; a person whose interests or attitudes are similar to one’s own. From the outset I hoped that our wraps would become a part of the lives of those who use them. It is about serving and celebrating the unique connections within each family.The name Kindred Wrap embodies the brand philosophy of cherishing the moments you have with your family, your tribe, your kindred ones.
What do you love about wrapping and/or babywearing?
Babywearing in all forms is extremely functional. It allows parents and caregivers the ability to nurture their little ones while going about their day. It is the ultimate tool for multitasking and inherently invokes nurturing. Simply put, it keeps loved ones close to experience and share moments together. Wrapping, I find it particularly beautiful for its moldability, its heirloom quality and for its simplicity. Wovens require no hardware, no buckles, snaps or inserts. You simply wrap your loved one close to connect and bond throughout even the most bustling of days.
What is your favorite wrap currently?
My favorite wrap is Tiburon in Honey. It was the first design I created and was inspired by one of my favorite movies, The Sound of Music. To me the design is a modern take on a vintage style and the color, Honey, is so cheery and warm, I just love it. Also there’s no wrong side which is always a plus!
What is your inspiration behind color, design, and style?
As a textile designer, I envision Kindred as a pattern/print brand first and foremost. Every individual design has its own story and inspiration with the first consideration being the modern woman and what might accentuate her wardrobe. I try to offer a variety of moods for our customers from classic stripes to cheerful florals that lend themselves to mixing and matching. I’ve loved creating the Spring ‘15 line, but I cannot wait to share what is coming! I think it’s going to be really exciting. All I can say is it’s less focused on motifs and more focused on mixing textures.
Do you have any words of wisdom for those who find wrapping intimidating or maybe haven’t taken the plunge to try yet?
Honestly, there are so many babywearing products out there, I think it is important to find what works best for you. For those interested in wovens specifically, a great way to begin the process is to visit your local babywearing group to gain firsthand experience and face-to-face mentoring from the very knowledgeable members. It is a great helpline, not to mention an excellent way to test-drive a variety of wraps and fibers before purchasing. Otherwise, there are many excellent youtube tutorials out there to help you develop wrapping confidence. And as always, we are here to offer support and answer any questions with a simple email to firstname.lastname@example.org .